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3/11/2010

Survival continues

After the year businesses had in 2009, it was an assumption of many that those who survived had a bit of hope in sight. Yet, as days go on, the political branch of Washington State are doing nothing more than creating another survival of the business year.


It almost sickens me to listen to the radio or watch the news anymore. Listening to the new tax increases here, illusionary budget cuts there and broken promises made on the campaign trail come to light.
Rather than spend countless words spewing derogatory comments and our legislative branch, I will in turn wish all of the companies out there who made it through 2009, best of luck. Good times will come in time but for many not soon enough. A year of change is among us, while voted, not wanted.

3/13/2009

Tech Equity vs. Turnover

Being in the Technology industry allows me to view many different perspectives of how organizations are being run. Some businesses focus on customer acquisition vs. customer satisfaction. This is true in nearly any industry you present your self.
Over the past few years markets from all different verticals and industries have experienced growth and success, but, at what cost to the consumer business that the services or products are provided for.


A business structured after the customer acquisition strategy, mainly older organizations, drive processes that do not always have the customers best interests in mind despite the sales pitch. Example, your business is looking for new ways to increase metrics and your current technology is not hitting the mark so you call another vendor. This vendor, if in the customer acquisition mode, will explain the faults of your current technology and address the "Overcome The Challenge" theory on why their solution will make a quick fix. This is good and bad, good in the sense that it creates a competitive market (Whole different topic) and bad in that useful resources are being depleted in unnecessary ways.


Look at the same example of an organization modeled after the customer satisfaction theory. This company will look at ways to maximize current investments and reduce costs necessary to create more efficient and effective processes.


Technology turnover is directly effected by customer acquisition method companies. Implementations that promise milestones will be hit and targets will be addressed fall short due to improper consultation and understanding of your true business needs.


If businesses does the due diligence necessary to ensure a proper technology implementation is being handled by a consultant that really understands the business as opposed to someone who kicks back information. Technology adoption will be higher and your internal technology turnover rate will reduce dramatically. When processes are becoming unstable or in effective, look at ways to enhance them as opposed to do away with them. Chances are a simple restructure is all that is needed. If you would like more information around these types of services click here.

10/14/2008

Terminate Terminology

In today's post technology world where advances are made everyday it becomes confusing to educate one's self. SFA/BPO/CRM all acronyms that have been thrown around by various companies to try and fornicate their ideas, their visions into a reality.
When first coming in to the Technology industry I realized that when talking to one company about SFA (Sales Force Automation) or CRM (Customer Relationship Management) it became clear to me that far too many people associate these terms with "the last person" they spoke withs idea of what they mean. You may hear ABC company talk about CRM however the meaning to them may be far different that what you would expect.

As opposed to learning the terminology you should decide for you self what it means. What does Business Process Optimization mean to you? How will it enhance your business?
What does Sales Force Automation mean for your company, better efficiency? Higher close rates with your sales team? It may be all of the above, however, allowing yourself to be persuaded into a pro forma depiction of a once revered term shall no longer be the case.
It is not where technology fails it is where we improperly place technology in our Business that determines the negative outcome we so often hear about. It is not the company that sold us the technology who was misleading, it was our judgement for seeking a solution and improperly determining the problem. I too have been at fault for seeking a solution rather than seeking a problem first, we many times think of the return rather than the investment or challenges.
People are naturally incumbent to seek the best path or most positive sight line, however to get the best return we need to seek the most negative impact point and enhance it.