Tech Equity vs. Turnover

Being in the Technology industry allows me to view many different perspectives of how organizations are being run. Some businesses focus on customer acquisition vs. customer satisfaction. This is true in nearly any industry you present your self.
Over the past few years markets from all different verticals and industries have experienced growth and success, but, at what cost to the consumer business that the services or products are provided for.


A business structured after the customer acquisition strategy, mainly older organizations, drive processes that do not always have the customers best interests in mind despite the sales pitch. Example, your business is looking for new ways to increase metrics and your current technology is not hitting the mark so you call another vendor. This vendor, if in the customer acquisition mode, will explain the faults of your current technology and address the "Overcome The Challenge" theory on why their solution will make a quick fix. This is good and bad, good in the sense that it creates a competitive market (Whole different topic) and bad in that useful resources are being depleted in unnecessary ways.


Look at the same example of an organization modeled after the customer satisfaction theory. This company will look at ways to maximize current investments and reduce costs necessary to create more efficient and effective processes.


Technology turnover is directly effected by customer acquisition method companies. Implementations that promise milestones will be hit and targets will be addressed fall short due to improper consultation and understanding of your true business needs.


If businesses does the due diligence necessary to ensure a proper technology implementation is being handled by a consultant that really understands the business as opposed to someone who kicks back information. Technology adoption will be higher and your internal technology turnover rate will reduce dramatically. When processes are becoming unstable or in effective, look at ways to enhance them as opposed to do away with them. Chances are a simple restructure is all that is needed. If you would like more information around these types of services click here.